Blogs

So, at the moment I'm quite excited about blogs. I'm reading The Huffington Post's Complete Guide to Blogging and it's really, really interesting. It is a medium that has totally revolutionized the way we read, get news and the way traditional media has to cover news. In my opinion, for the better, as stories that traditional media might have let fall through the cracks get caught by bloggers and forced into the public discourse. Blogs give so many more people a pulpit and a voice - the natural order of certain voices having more power than others has been flattened (to throw in concepts from another book I'm reading - The World Is Flat). They throw around the term "democratizing technology," which though it sounds all uppity and high brow, actually kind of fits. The book lays out a lot of best practices for current bloggers and how to's for new bloggers... Though HuffPost is political in nature, the book isn't over the top w/ the lefty views.

If you can't tell by the way I'm talking about this, I'm quite taken with blogs and their power. And in today's technological climate (which is only getting moreso), it's almost an essential tool and skill for businesses to have to connect with their constituents. I'm not exactly sure the form it'll take just yet, but seeing as I'm about half way through my masters program and have a large capstone project looming next year, I'm thinking it'll have to do with blogs in some way. And perhaps even my life's work will have to do with blogs... wouldn't that be cool!